Professionally designed print materials can help support your sales staff, or be that first link between your product or service and new customers. A great design and a simple message is the key to making sales easier and faster.
Traditional marketing materials will take the form of brochures, pamphlets, folders, posters, direct mail-outs and even your business cards. Their purpose is to help get your product into the hands and minds of customers - to make the right impression, and make the sale.
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Brochures
Brochures are a great way to showcase static information about your company. That is, information that doesn't change much over time. A brochure usually tells the story of the company, or presents a product line to potential clients. Often they are used at trade shows, or as a corporate review for potential partners or investors.
The cost of brochure design and printing can vary depending upon the final product desired. For those seeking a brochure that will set the bar high, there are many variations in printing materials, inks, and binding options. Companies wishing to showcase a product or service can do so for a smaller budget, using simpler design and printing options.
A key importance to any brochure is concise, pertinent, and professional writing. We can work with professional copywriters to develop your content, or work with you to stream line your thoughts and ideas into a well focused document. Working from there, we then develop a design layout that presents the message in alignment with your budget. Upon acceptance of the final design, we can arrange printing and delivery of your product.
Please contact us for questions, or to arrange a meeting.
Flyers
Also called leaflets, pamphlets, circulars or handbills, flyers are intended for wide distribution to a large audience, usually via the Post-Office, or through public interaction. Great for promoting goods, services, and events, they can also be used to help recruit new members to a group, or deliver persuasive messages. Flyers are also relatively inexpensive to produce, as printers offer great discounts when ordering large quantities.
Typically it takes about 2 hours to develop the design for a flyer, provided that all writing has been completed and finalized. This translates to an average design cost of $250.00.
Please contact us for questions, or to arrange a meeting.
Folders
The standard folders we design are 9" x 12" in order to hold 8.5" x 11" inserts. The two pockets on the inside (one on either side of the document) hold about 10 sheets each, but can be modified to hold larger quantities of paper. This modification does result in a higher cost for print production as there is a significant folding and gluing process involved. Standard folders also include a cut slot on the pocket for inserting a business card.
Standard folder design starts at $250.00 and does not include printing. Special features may cost more.
Please contact us for a quote or to arrange a meeting.
Posters
There are many different uses for posters, such as event promotions and motivational messages. Eye-catching and informative, posters should have a call to action like a date, time, and place. Today, posters can also carry a barcode (called a QR Code) for smart phones, bringing the viewer to a website, or offering an incentive for that interaction. When placed in a high foot-traffic area, your poster can be a great way to spread your message. Used as a piece of a larger marketing campaign, posters can help increase ticket sales, site traffic, and event participation.
The number one rule of poster design is keep the message simple. Visuals are there to help catch the eye and tell a story before the viewer reads your poster. Having a bold header that is visible from at least 6 to 10 feet away will help draw in your target audience.
The size of your poster is primarily limited by how you wish to reproduce it. Typical Sizes include 16x22, 11x17, 11x14, and 8.5x11. If you are going to make copies on your office photocopier, 11 x 17 is usually the largest size available. However if you wish to take the design to a print shop, you can often produce 22" x 24". There are also large format printers out there capable of reproducing nearly any size you wish. Therefore it is important to think about how you are going to use and distribute your posters.
Once acceptance of the final design is complete, we provide the finished product in PDF format, or alternatively as a JPG file at 300dpi. If you require your artwork in any other format, please specify.
The cost for design can fluctuate depending upon the final size required, and there is an additional fee for creating the poster at multiple sizes. A poster with custom graphics is approximately $500.00. Using simpler stock graphics the price is $200.00.
Please contact us for a quote, or to request a meeting.
Advertisements
Looking to place an advertisement in your local newspaper, yellow pages, or magazine? We combine your message and company brand into a high impact showcase that gets noticed. Our ads are designed to the size of placement you have purchased, and we work with the guidelines set by the publication to ensure that you get the best value for your dollar.
The cost of advertisement design is dependent upon the complexity of what you have in mind. A straight forward yellow page ad will cost about $150, while an ad for a magazine using custom graphics may cost $500.00 or more.
Please contact us for questions, or to arrange a meeting.
Costs
The cost of traditional marketing materials can vary greatly depending upon the complexity of the project and the total number of items required. Below is an average amount of time required and the estimated cost for standard items we create. Professional copywriting, custom photography, and printing fees are not included.
