The logo is the primary image that will associate you with your clients. It has to be memorable. It needs to be simple. Consider your logo to be the face of your company.
So what is the best way to make a great impression? A logo should always look crisp, clean, and simple. The more simple the logo, the easier for your customers to recall your business.
Contact Us for your new logo.
Process
The first step in getting a logo for your business is a short consultation, usually over tea/coffee, but can be via email. Once we get a firm grasp on what you are looking for, we will draft up a design contract confirming your needs, and the service we will provide. Once the contract is accepted and signed by both parties, draft work can begin.
We start by developing up to 3 rough concepts which takes around 2 business days to complete. From there, we take your feedback and work the concepts down into one final draft. Upon acceptance of the final draft we then develop the final logo version in the various formats that your business will need.
The final product you receive will be a CD-ROM containing all of the standard logo versions you will need. More information on the various file types you will receive can be found in the article "Logo File Types".
Types of Logos
There are two main types of logos. The first and most recognizable is the symbol. Think Apple's Apple, or Shell Canada's Shell. While it may seem obvious what these logos represent, it took years of marketing and repeated exposure to allow you to differentiate between the logo for these companies and other similar logos. Achieving recognition from the symbol alone takes time and money but most importantly consistency in use of your logo.
The second type of logo is the word-mark. Think FedEx with its distinctive colors and back to back "dE". Another great example is the Coca-Cola logo. These logos draw familiarity and simplicity through the use of distinct fonts(type-faces), or common fonts put together in a unique way, or with unique colors. Google's logo is a great example of a common looking type-face that is uniquely colored.
The most common practice is to combine a symbol with the word-mark. In this fashion you remind customers of your name, and begin to lay the ground work for the powerful recognition of the symbol. We always recommend to our clients that they should never ever separate the symbol from the word-mark until they have been in business for at least 5 years. And even then they should never be too far apart.
Questions to Consider
Give some thought to the following questions that we will most likely ask during the initial consultation:
The answers to these questions can really help focus the creative into something you will love to promote, and a business your clients will always remember.
Costs
On average, a proper logo design takes about 4 to 8 hours to complete. Based on an hourly rate, this can run $500 to $1000. However we realize that this can be rather pricey - especially for businesses just starting out, therefore we charge a flat rate of $500.00.
